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In Prunos Market, Alfonso Gonzalez Jr. turns an ordinary storefront in East Los Angeles into a piece of visual memory. Gonzalez doesn’t simply document a storefront, he honors it by meticulously recreating with remarkable precision a beer advertisement and other small business ads on a weathered wall covered by layers of graffiti. Drawing on his roots in commercial sign painting, he carefully recreates Prunos Market to preserve the sights and scenes of his neighborhood—details that might trigger memories and stories woven into a collective sense of community.
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